Hundreds of people turned out to celebrate Center in the Square’s $27 million makeover during the grand reopening celebration. Some 300,000 children visit the Center each year and after 30 years and 10 million visitors, officials say the building was starting to fall apart.
The renovation project was 2 ½ years in the making. Members of the community donated $10 million and the project received $18 million in tax credits.
Center CEO Jim Sears says the Center is all about children and education which was supported by the fact that a large group of children were the ones who cut the ribbon during the grand re-opening ceremony.
But Sears says there’s another component to the facility that helps make the entire downtown successful. “Part of Center in the Square is about economic development. So if you’re downtown, go buy a hamburger, buy a hotdog, go buy something from one of our merchants. . . That’s why we’re here, so we can create economic development opportunities and so that we can have education, and so that we can improve the quality of life.”
From the rave reviews from patrons, the Center looks to have a bright future. Dave Newman of Roanoke looked to be fascinated with the seahorse aquarium. “I appreciate expression . . . The seahorses are amazing. . . I’m here to see everything.”
McKenzie Prillaman represented the Roanoke Youth Symphony Orchestra at the ribbon-cutting. The Roanoker was also enjoying the fish in one of the tanks. “It’s amazing. I love it.”
During the ribbon cutting ceremony, Roanoke City Councilwoman Anita Price remarked, “There is a sense of excitement in the air. This crown jewel will serve as a catalyst for economic development, not only for our city, but for the entire region of the Roanoke Valley. We are so fortunate that this center, known as a cultural powerhouse, will draw even more visitors into Virginia’s Blue Ridge. And without a doubt, the quality of life of our city and our region will be forever enhanced. There’s something for everyone no matter what your age.”
There are many hands-on features in the various museums and in the atrium for kids and adults to try. Dennis Fritz from Botetourt County had a table with artifacts and uniforms that the children could try on. He was dressed as a member of the Continental Army in Virginia during the Revolutionary War. “We’re featuring history and lots of our younger people just don’t know a whole lot about the Revolutionary War.” He also dresses up as a soldier from the War of 1812. Fritz gives presentations to historical and school groups and was asked to come and join in the grand reopening celebration.
Board Chairman George Cartledge, Jr. stated visitors can get a hint of what Center in the Square holds just by visiting the atrium.
“One of the most unique things about the remodel, the aquariums on the first floor are all free. Those of you who visited here before, when you walked in, there wasn’t anything there. You weren’t really sure whether you were in a government building or the Post Office. Today, it’s vibrant, it’s open, and it’s available to everybody without charge.”
– Beverly Amsler
