Virginians are invited to celebrate the richness of Virginia wine and raise a glass to the 32nd annual Virginia Wine Month this October. The oldest wine month in the country, the annual celebration occurs as winemakers traditionally harvest grapes off the vine and prepare their next vintages. This year, the month-long festivities will be held in accordance with social distancing guidelines and culminate with multi-faceted virtual Harvest Party celebrations on October 17.
Home to 312 wineries, Virginia is now the sixth-largest wine region in the United States. The Virginia wine industry generates an estimated $1.37 billion in economic impact and 8,218 jobs for the Commonwealth and drew more than 2.2 million tourists to Virginia wineries in 2015, according to the Virginia Tourism Corporation.
“Virginia Wine Month is a time to honor the resilience and pioneering spirit that cultivated our world-class wines,” said Governor Northam. “Winemakers are no strangers to uncertainty, and the wine industry has demonstrated its ability to adapt and thrive despite the challenges created by the ongoing pandemic this year. This October, I encourage people across the Commonwealth to join me in celebrating the diversity, distinction, and unique character of our wine and the Virginians who make them.”
Virginia’s diverse landscape means winemakers have learned to listen to the land and craft wines that speak to the grace and grit of the Commonwealth. In recognition of their efforts and the end of the harvest season, the Virginia Wine Board has designated the third Saturday of October as the annual Harvest Party, a home-grown tradition that encourages revelers to gather safely in vineyards, restaurants, open fields, or virtual settings for a feast of Virginia food and wine.
“Nearly 50 years ago, a small group of Virginia winemakers embarked on an endeavor of viticulture, despite skepticism from the global wine community,” said Secretary of Agriculture and Forestry Bettina Ring. “This has yielded not only a thriving economic sector of agriculture and tourism, but also expressive and one-of-a-kind wines. Opening Harvest Party to a number of celebrations, in-person and virtual, allows Virginia wine fans anywhere in the world to join in on the festivities, and I hope to see those in the Commonwealth and beyond join me in raising a glass on October 17.”
Planned Harvest Party activities include virtual and socially distant events at vineyards featuring local food trucks, live music and more, as well as restaurant-curated cuisine paired with a variety of Virginia Wine. Select wineries will offer “Harvest Party Bundles,” complete with wines and local artisanal foods. In partnership with SevenFifty Daily, a resource on the history and character of Virginia Wine can be found here.
Individuals, wineries, restaurants, and retailers celebrating October Wine Month have access to how to-guides, seasonal recipes, and wine pairing information and events planned across Virginia.
Virginians can participate in a social media sweepstakes to win a virtual guided tasting with a local expert with tasty food and wine pairings included. As wineries begin to reopen, retailers and restaurants are participating in the Virginia Wine Board’s “Toast Our Local Bounty” program, which offers incentives to those creating Virginia Wine displays and by-the-glass and bottle promotions.