VBR Sports Unveils New Video to Capture More Sports Tourism

Capitalizing on Virginia’s Blue Ridge (VBR) regional success as a well-established sports destination, Visit Virginia’s Blue Ridge (Visit VBR) and VBR Sports unveiled an exciting new video showcasing that sports tourism is alive and growing in the region.

“Building on VBR’s record tourism growth is our entire focus,” said Landon Howard, President of Visit VBR. “We are at the top of our game when it comes to sports tourism and our goal is to continually increase the regional tourism economic impact.”

Working together with local sports organizers to attract various competitive sports has already generated a stronger economic impact and branded VBR Sports on a much bigger scale,” explained Mary Cywinski, Sports Development Manager for VBR Sports. “The combination of youth, amateur, collegiate and professional level events opens the door to bidding on more diverse sports opportunities. This builds on our reputation to successfully host championships and tournaments started by the City of Salem and brand VBR Sports as a premier sports destination nationally. The VBR Sports team continues to recognize new opportunities to maximize usage of all sports facilities within the VBR footprint including the Cities of Roanoke and Salem and the Counties of Roanoke, Botetourt and Franklin.”

VBR Sports has identified the following sports events with the highest potential to host in Virginia’s Blue Ridge: Adventure Racing, Marathons, Cross Country, Mountain Bike Racing, BMX Cycling, Off-Road Triathlons, Corn Hole, Basketball, Cheer/Dance, Football, Archery, Tennis, Ice Hockey, Wrestling, Volleyball, Pickle Ball, Disc Golf, Soccer and much more! Help us attract more sports to Virginia’s Blue Ridge. www.vbrsports.com

Check out the new VBR Sports Video: View on YouTube | Download the file from Dropbox

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