The Today Show recently highlighted the “Marie Kondo Effect” on thrift store donations in an article you can view by clicking here. The article featured local blogger Katie Miller of Moneta, who shared about her donation of six bags clothes to Goodwill after watching the new Marie Kondo series. Goodwill locally has seen an uptick in donations for January, which is historically a slow donation month due to winter weather.
At first, the organization was anecdotally attributing the increase in donations to Marie Kondo. Staff was seeing it in their own social media newsfeeds of friends and family who were “tidying up”. However, Goodwill is now starting to see donations come into donation centers folded using the Marie Kondo technique.
“The buzz around the Netflix show, “Tidying Up” is exciting for Goodwill,” states Kelly Sandridge, Vice President Brand Strategy & External Affairs. “Marie Kondo is encouraging people through her show to let those items that no longer bring you joy to be donated so they can spark joy with the next person.
By donating to Goodwill, you not only allow someone else to purchase those items that you no longer want, but you also help to fund job training and employment programs in our community for people with disabilities and other obstacles to employment through the sale of the items in Goodwill stores.”
Goodwill is running a contest now through January 31st encouraging people to post a picture of their Goodwill donation after “Tidying Up” for a chance to win a $25 Goodwill gift card. Click here to access the contest on Facebook. Several photo entries have already been submitted, including the one pictured below.