In Full Bloom: Roanoke Installs New Planters Along Jefferson Street

Downtown Roanoke, Inc. (DRI) and Roanoke Foundation for Downtown have completed a new beautification project. This week, 25 new planters were added up and down Jefferson Street in Downtown Roanoke as part of an expanded downtown beautification efforts. The planters are in the Jefferson Street corridor running from Salem Avenue all the way to Bullitt Avenue.

The large planters add needed contrast, color and appeal to the street and sidewalks.

“We’re pleased to expand our beautification efforts downtown,” said Tina Workman, Downtown Roanoke, Inc. President and CEO. “Downtown Roanoke is the face of the region and beautification efforts have a lasting impact on how we present ourselves to visitors and residents alike.”

These new planters are an innovative design from EarthPlanterâ. The planters are self-watering requiring less time, labor, fuel and water usage to maintain. A large water reservoir allows DRI staff to go 2-3 weeks between waterings.

Since taking over Valley Beautiful’s Hanging Basket Program in 2014, DRI has continued the program’s expansion. The organization says they believe “an economically strong, vibrant, clean and safe downtown is essential for the health of the valley.”

Beautification efforts are made possible, in large part, due to donations to the program by area companies as well as individual residents throughout the valley.

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