The campaign is designed to direct the region’s niche marketing efforts to build on the brand as a metro-mountain destination. The proposed campaign will enhance efforts to attract visitors to experience the region’s extensive collection of world-class trails for outdoor recreation and growing variety of craft breweries.
Visit VBR public relations initiatives will complement these programs and target the markets in Amtrak’s Northeast Regional route.
“Tourism is proven to be an instant revenue generator,” said Landon Howard, President of Visit Virginia’s Blue Ridge. He also stated, “Funds from this grant will leverage our ability to reach more visitors and provide more impressions resulting in a greater economic impact on Virginia’s Blue Ridge region.”