Aptly named for its intended use, the QRide SNOW is larger and more noticeable than the company’s bicycle-specific product QRide BIKE.
“The snow sports market is a very fertile field for us to grow in”, said QRide founder and President Warren Schimizzi. “Voluntary helmet usage is way up, which tells us personal safety on the slopes is a big concern for most skiers and snowboarders. Our product adds obvious and easily-accessible emergency identification to any type of snow sports helmet.”
QRide SNOW identification, like all other QRide products, utilizes QR codes to link to an individual user’s customized online emergency profile. “Our products provide a quick and easy way to allow someone who comes to your aid access to any important emergency information that you want to share”, said Schimizzi. “QRide is easy to activate, easy to customize, and always with you when you pull on your helmet.”
QRide SNOW will retail for $24.95 and will be available through winter specialty retailers starting this fall. Visit www.myqride.com for more information.