Plow & Hearth Opens Retail Store at Valley View

Plow & Hearth is in the process of opening its newest location on Valley View Blvd in Roanoke. The store will offer over 6,700 square feet of shopping space. In addition to Plow & Hearth favorites like UGG Australia and Dansko footwear, Life is Good clothing and accessories, and hearth and garden products, the store also carries a wide selection of toolsets, fire screens and hearth rugs. More great products include delicious assortments of gourmet foods and regional favorites.

Founded in 1980 in Madison VA, Plow & Hearth has grown into a national catalog, retail, and internet company specializing in unique home and lifestyle products.

The company plans to honor the design of Cynthia Willis, owner of the popular store Twist & Turns when the store is opened. The intentions are to take the existing store and change details of the interior so it feels like a Plow & Hearth without making any major modifications.

Retail Director, Paul Abugattas said, “We intend on adapting to the beautiful space that was once Twist & Turns as Ms. Willis’s design and attention to detail made it easy to come to that decision. The store will feature the same beautiful fireplace as it is also traditional for the Plow & Hearth brand. In addition, the indoor porch and gourmet kitchen that Ms. Willis envisioned will remain while other details that make the store personal will be incorporated.”

The store opened softly last week and will have a Grand Opening event scheduled for a later date. During the Grand Opening there will be product sampling, special sales on numerous items and a drawing for gift certificates.

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