YMCA Gets A Face Lift

The YMCA’s new logo adorns the building.

The face of the YMCA will be changing for the first time in 43 years as the YMCA adopts an all-new logo and brand strategy to increase understanding of the impact that YMCAs make in communities across the country. The Kirk Family YMCA was the first of the Ys in the Roanoke Valley association to get all new exterior signage.

The YMCA has been in Roanoke since 1883 – a year before Roanoke was chartered as an independent city. YMCA President and CEO, Cal Johnson said, “The Y has always adapted to the needs of our community. We’re excited to have a bold new logo that reflects the vibrancy and diversity of our organization. With the logo change, we’re affirming our efforts to strengthen community by focusing our resources on youth development, healthy living and social responsibility. What hasn’t changed, though, is the Y’s strong mission and Christian principles. “

“The new emphasis on strengthening community couldn’t come at a better time for the YMCA of Roanoke Valley.  There are many exciting changes taking place at the YMCA of Roanoke Valley,” said Johnson. “We are serving more members of our community through the expansion of the Kirk Family Y and looking forward to serving more people with the expansion of the Salem Family Y.”

The Y’s former logo had been in place since 1967 and was the organization’s sixth since its inception. The refreshed logo, with its multiple color options and new, contemporary look, is said to “better reflect the vibrancy of the Y and the diversity of the communities it serves.” The new logo’s bold, active and welcoming shape symbolizes the Y’s commitment to personal and social progress.

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