United Way of Roanoke Valley Raises Over $6.14 Million in 2011 Campaign

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Big Brothers Big Sisters of SW VA receive Shining Star Award.
Big Brothers Big Sisters of SW VA receive Shining Star Award.

Over 400 people attended United Way of Roanoke Valley’s annual campaign awards celebration at The Hotel Roanoke and Conference Center last Wednesday.

Debbie Meade, President and Publisher of The Roanoke Times and Chair of the 2011 Campaign, announced that the 2011 Campaign is projected to raise over $6.14 million, an increase of almost $100,000 over the 2010 Campaign.  “With the economy still sluggish, this isn’t an easy time to fund-raise, even for the worthiest of causes,” says Meade, “The amount we’ve raised this year is a testament to the generosity and dedication of thousands of donors and their companies who know that together, through United Way, we can advance the common good by helping others improve their lives.”

Kroger earned United Way’s top honor, the Spirit of Community Award. The award is presented to the company exhibiting outstanding year-round support of United Way and the community through corporate giving, employee leadership giving campaigns, corporate sponsorships, supporting special events, encouraging volunteerism among employees, and exhibiting year-round presence in community-building activities.

This year marks the beginning of United Way of Roanoke Valley’s new strategic direction to advance the common good in the community by focusing on Education, Income and Health.  “During these challenging times, our partners and volunteers are working hard to find and invest in the best solutions to improve lives and bring about lasting changes in our community,” said Frank Rogan, President and CEO of United Way of Roanoke Valley.  “When we LIVE UNITED, we can create a brighter future for our children, individuals and families.”

To learn more, visit  www.uwrv.org.