The Hotel Roanoke & Conference Center Earns AAA Four Diamond Designation


The historic Hotel and restaurant are the only Four Diamond establishments in Virginia’s Blue Ridge

The Hotel Roanoke & Conference Center and The Regency Room restaurant at the historic property, have been awarded the esteemed AAA Four Diamond Designation Rating for lodging and restaurants. The hotel is part of the exclusive Curio Collection by Hilton, a global portfolio of  upper upscale, one-of-a-kind hotels and resorts all celebrated for their individuality.

“We are honored to receive the coveted AAA Four Diamond Rating for both the hotel and The Regency Room,” said Brian Wells, general manager of The Hotel Roanoke & Conference Center. “The importance and responsibility of representing Virginia’s Blue Ridge to our visitors and guests is an honor and the AAA Four Diamond designation affirms our commitment. It’s a source of tremendous pride for our entire team.”

For more than 80 years, AAA has used professional inspectors to conduct in-person property inspections. Just 6.1 percent of the more than 27,000 AAA Inspected & Approved hotels make the Four Diamond list. The company’s team of inspectors assesses each of the eligible properties based on comfort, cleanliness, security and available services and amenities. With a far greater inventory than any other rating entity, AAA’s rating system covers the United States, Canada, Mexico and the Caribbean.

“AAA is pleased to recognize The Hotel Roanoke & Conference Center as a Four Diamond hotel,” said Michael Petrone, director of AAA Inspections & Diamond Ratings. “These establishments dedicate a significant amount of attention to the little extras that help ensure a consistent and memorable guest experience. To uphold the exceptionally high standards required on a daily basis to attain this rating is an outstanding achievement.”

The historic downtown property is among only a few properties in Virginia to earn the AAA Four Diamond Rating, achieved by hotels which employ experienced, highly-qualified staff to provide the customer service discerning hotel guests expect. These establishments deliver unmatched guest comfort with extraordinary accommodations, facilities and personalized amenities.

Continuing its commitment to preserving the traditional look of the unique and historic hotel while adding the modern features today’s meeting and event planners expect, the hotel underwent a comprehensive multi-million dollar renovation and redesign that began in 2017 and included updates to the lobby, conference spaces and public areas. The hotel is also slated to open a new coffee shop called Steam by the end of spring 2018.

In February 2016, The Hotel Roanoke & Conference Center joined Curio Collection by Hilton, an upper upscale, global portfolio of more than 50 one-of-a-kind hotels and resorts handpicked for their unique character. In 2017, the hotel was awarded the Curio Collection by Hilton Award of Excellence, honoring the brand’s best hotels excelling in four key areas, including quality assurance audits measuring cleanliness and property condition, customer scores rating staff service and guest loyalty.

AAA began field inspections of lodgings and restaurants in 1937, which evolved into the Diamond Ratings for hotels in 1976. The assignment of a rating of One to Five Diamonds marks the completion of a successful on-site evaluation by a professional AAA inspector.

To learn more about The Hotel Roanoke & Conference Center and The Regency Room, visit

Latest Articles

- Advertisement -

Latest Articles

- Advertisement -

Related Articles