Roanoke Regional Partnership Turning Attention to Talent Attraction

According to Moody’s Roanoke is also the most
economically diverse metro area in Virginia.

In November 2017, the Roanoke Regional Partnership brought on Erin Burcham as the full-time director of talent solutions to increase the region’s talent pool. Just as the group helped develop outdoor assets into an economic sector and a new community narrative, the are now turning their attention to leveraging talent assets into fuel for growth.

The Roanoke region and its businesses are in a competition for that talent. Overall regional employment is at an all-time high and initiatives such as the Roanoke Innovation Corridor make the need even more acute. Add natural demographic shifts (there are almost
40,000 people in the Roanoke region workforce over 55) and it gets harder to keep up. Businesses know they have to compete not just with other companies but with other parts of the country to attract and retain the best employees.

This region is rich in other assets and perhaps the example of how the outdoors is paying off is the launching point for recognizing and developing them all. Take higher education for example. The 100,000 + students at 25 colleges and universities within a 60-mile radius of Roanoke are a huge asset that can be leveraged for further economic success.

To be sure, every school has long demonstrated economic impact through salaries, expenditures, and in other ways. But consider the economic impact that their most important asset – the students – can have on our region.

The Partnership is convening higher education, regional businesses, and highly skilled job  seekers. It is part of a three-pronged strategy:create a pipeline for regional college graduates to feed into local business, attract top talent from around the country to strengthen the workforce, and retain talented high potential workers in the region.

The educated 20-somethings who are driving out of the region on graduation day are the region’s best and still least tapped asset. Retaining college students will be our first priority to turn the region’s higher education assets into a pipeline for economic growth.

Roanokers all need to be on board to make an impact – show your children, friends, and national colleagues that today’s Roanoke isn’t exactly the same place they once knew. There is a regional presence of amazing restaurants, breweries, music, culture, outdoor adventure, museums, festivals, and more. All at a cost of living 13 percent below the national average. Did you know Roanoke is also the most economically diverse metro area in Virginia?(Moody’s) – with careers waiting to be started at lots of growing companies.

Visit and join ther Get2KnowNoke Facebook group to engage and participate in building Roanoke’s talent capacity.

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