Bruce Bryan, President of B2C Enterprises, has announced that Beth Kolnok is joining the firm as Director of Client Services. In this position, Kolnok will provide client support in brand management, strategic marketing planning, business development, advertising, media relations and corporate relations. Kolnok, a native of Roanoke, comes to B2C from Vistar Eye Center for whom she will continue to handle all marketing, advertising and communications as contracted through the agency.
“Beth has been instrumental in creating a marketing vision for Vistar, and helping us effectively position the practice as the pre-eminent ophthalmic group in Southwest Virginia. As Beth moves on with her own career growth, I am happy that she will continue to be working with Vistar and helping the practice grow,” says Paul Levy, CEO of Vistar Eye Center.
Kolnok obtained her degree in Communications from Virginia Tech and brings with her 13 years of experience.
“The growth at B2C Enterprises has been consistent,” said Bryan. “Having the opportunity to add someone with the skills Beth has developed is a huge win and better prepares us for future expansion. Her background in medical marketing will translate well into all areas of our company and our clients are looking forward to adding her perspective to their planning process.
“What makes it such an attractive situation is the expanded role B2C Enterprises will play in Vistar Eye Center’s overall marketing,” said Bryan. “Vistar is a charter client of B2C and we’re really looking forward to expanding the relationship with them in the coming years.”
