by Gene Marrano
The Salem Fair wrapped-up its 11-day run at the Taliaferro Complex last Sunday, but not before posting gains in attendance and revenue for the third straight year. Fair Manager, Carey Harveycutter, says attendance for this year’s event was up five percent over 2010’s figures as approximately 315,000 folks toured the fair’s 14-acre midway this summer.
“We had a great run despite two nights of rain.” said Harveycutter. “Ticket sales for rides were up and the independent food operators also reported solid gains.”
Attendance for the opening night of the fair increased by 10 percent from 2010 and overall gross ride receipts for ticket sales were up two percent. These increases occurred even though heavy rain during the late afternoon on July 4 and on the evening of July 8 knocked attendance down as much as 40 percent on those two days.
“While the economy is improving, it’s still stagnant and people tended to stay home and look for value for their entertainment again this year,” said Harveycutter. “I’ve often said that when you offer a quality product like Deggeller Attractions does, the public will respond, and they did just that once again this year.”
Creative arts and horticulture exhibits also were up more than 25 percent this year as over 500 individual exhibitors put their produce, baked goods and crafts on display.
Harveycutter says the Fair is considering a schedule change for its 25th anniversary year that could lengthen the fair by several days in 2012.
