Positively Pink Parade Benefits “Every Woman’s Life” Program


Carilion Clinic’s Breast Care Center, Panera Bread and Valley View Mall hosted the fourth annual Positively Pink Parade last Saturday to benefit the Every Woman’s Life (EWL) program. EWL provides breast and cervical cancer screenings to uninsured or underinsured women in the Roanoke Valley who are 50-64 years of age with low incomes. Uninsured women with low income under the age of 50 may also be eligible for screenings.

Due to rain, the event took place inside Valley View Mall at the food court. Parade participants were encouraged to dress in their craziest pink outfits in celebration of breast cancer awareness. At the end of the parade, Valley View Mall awarded the best dressed participants with prizes donated by mall merchants. Additional prizes were also raffled off to parade participants.

In addition, Panera Bread cafes throughout Roanoke and Christiansburg are offering a special, limited-time-only Pink Ribbon bagel. For each Pink Ribbon bagel sold during the month of October at participating cafes, they will donate 25 cents to the Every Woman’s Life program at Carilion Clinic’s Breast Care Center.

“Panera Bread is committed to serving the members of the local community, many of whom have had their lives touched by breast cancer,” said Rick Postle, Panera Bread Franchise owner. “We are honored to support Carilion Clinic’s Breast Care Center.” Last year locally owned Panera Bread cafes raised over $6,000 for the EWL program.