New Restaurant to Open in Partnership With Frank Beamer

The development group for The Lofts at West Station, the second largest mixed use project in downtown Roanoke, has announced it will partner with restaurateur Stephan Parry and Virginia Tech Football Coach Frank Beamer for a new concept called Beamer’s 25. Twenty-five was Coach Beamer’s playing number at Virginia Tech.

The restaurant will be located on the ground floor of The Lofts at West Station, a 71-unit project at 357 Salem Avenue SW in Roanoke’s West Station District. The restaurant will seat 100 in a century-old warehouse and will include elevated street-side dining with an open fire pit on Salem Avenue.

The project’s developer, Bill Chapman, said, “Coach Beamer’s game plan for creating a winning program has been rooted on harvesting and developing Virginia talent. Beamer’s 25 embraces those same principles, and will seek out the best foods and craft beers made right here in the State of Virginia.”

Beamer’s 25 will serve up great burgers along with 25 craft beers on tap, the largest selection in the Roanoke Valley. It will also be a great place to catch the game. A building permit has been applied for and the restaurant is scheduled to open in late Spring.

The project is a $7.6M investment and opened to residential tenants in early January. The project was 75% pre-leased and is on pace to be fully occupied within a month. It is the second development for Bill Chapman Enterprises in the West Station District. The Fulton Motor Lofts, a 22-unit mixed-use project at 400 Salem Avenue, was completed in 2008. Combined, BCE has invested more than $11 million dollars in five years in the downtown neighborhood.

For more information, visit the project’s website is www.loftsatweststation.com.

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