The “Aha Moment” Tour Rolls into Roanoke

The 34 ft. Airstream trailer was parked in downtown Roanoke next to SunTrust Plaza last Friday and Saturday interviewing and recording Roanoker’s “aha moments.”
The 34 ft. Airstream trailer was parked in downtown Roanoke next to SunTrust Plaza last Friday and Saturday interviewing and recording Roanoker’s “aha moments.”

Local residents had their shot at fame as Mutual of Omaha’s “aha moment tour” made its way to the Star City.

It’s all part of the company’s search for their next commercial spots featuring real people sharing real stories.

Participants stepped into a one-of-a-kind, 34-foot Airstream trailer –turned-mobile-television-studio, parked for two days last week outside the SunTrust Plaza. The tour covers 7,800 miles across the country, stopping in 25 cities. From the “aha moments” recorded along the tour, several new 30-second ads will be produced to air next year.

According to Brittany Thoms of SeeSpark!Go, the company coordinating PR for the event, “the ad campaign turned cross-country tour is part of Mutual of Omaha’s belief that when everyday people have clarity of purpose, the possibilities are endless. That clarity is the definition of an ‘aha moment’, an instance where real wisdom can transform a life and a community.”

Visit  www.ahamoment.com for more information.